Lucas Tyson

Hello, I'm Lucas Tyson

Digital Marketer | Web Developer | Amateur Disc Golfer

(519) 868-5874
London, Ontario

Lucas Tyson

Digital Marketer. Web Developer. Amateur Disc Golfer.

Skillset

Attention to Detail
Adobe Suite
AdWords
Microsoft Office

Social Profiles

About Me

Hey, I'm Lucas, I'm a full time student at Fanshawe College pursuing a Bachelor of Commerce Degree in Digital Marketing. In my free time, you can usually find me playing disc golf, baseball, or in a basement/cave developing a website.

Since I've started the pursuit of my digital marketing degree, I've had the pleasure of exploring multiple specializations outside school. Such as SEO and SEM for The Mudmen's website, analytics and content marketing for The St. Thomas Chamber of Commerce, and social media marketing for the Great Lakes International Airshow & Fanshawe College.

Details on those experiences and more can be found below.

“The best way to predict the future is to create it.” - Peter Drucker

Baseball Games Attended

Bright Ideas

+

Rubik's Cubes Solved

Experience

Social Media Coordinator

Fanshawe College
May 2017 - March 2018

My main responsibilities involved orchestrating daily content creation for the Instagram and Snapchat platforms. This involved capturing photos, creating graphics, and storytelling. While working for Fanshawe I restructured their Instagram content to align with organizational objectives, which lead to a 100% increase in the Instagram follower growth rate. Aside from content creation & curation, I also analyzed all sub-branded social media accounts at the College, and drafted social media audits providing recommendations for improvements and a situation analysis.


Freelance Web Developer

Web Design, Web Development, Wordpress
July 2016 - Present

I developed a website for an international Celtic rock band, The Mudmen. Achieved a bounce rate under 5.5% (industry standard 33%), and ranked on the first page for SERP in many relevant keywords (51% organic search aquisition). Worked with multiple domains, and handled online transactions for their band merchandise.


Digital Marketing Strategist

St. Thomas Chamber of Commerce
Apr - Aug (2016)

The Chamber of Commerce was my first CO-OP placement through Fanshawe College. While working for them I helped develop monetization options for their website, creating up to $10,000 in additonal revenue opportunities. I also got the chance to work with Google Analytics and membership surveys to build reports and summarize the information into presentable documents. I helped manage a database of over 500 members, and introduced multiple new website features to increase engagement with the Chamber of Commerce members. Additionally, I created email marketing campaigns, and created content for their weekly newsletter and monthly magazine.


Social Media Specialist

Volunteer: Great Lakes International Airshow
Apr - Aug (2016)

I ran the social media accounts across Facebook, Twitter, and Instagram. On those accounts I published photos, videos, and live videos, reaching over 14,000 people. During my time volunteering for the airshow, the engagement increased by over 2,000% on Facebook, with an average engagement percentage of 30% across all my posts.

I'm currently available for freelance work.

If you're interested in creating a website for business or personal use, feel free to send me a message! No project is too big or too small.

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Resume

My education and experience.

Frequently Asked Questions


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